Overview Build a career in one of the fastest-growing sectors with our Digital Marketing course. This program equips learners with the knowledge and practical skills to plan, execute, and analyze online marketing campaigns across multiple platforms. Running for three months, the course blends theory with real-world applications, including SEO, social media marketing, content creation, email marketing, and analytics. Course Objectives Participants will learn to:

• Understand digital marketing fundamentals and trends
• Develop effective SEO strategies to increase website visibility
• Manage social media platforms for brand building
• Create engaging content and digital advertisements
• Analyze campaign performance using digital analytics tools
• Plan email marketing and lead generation campaigns

Course Modules

1. Introduction to Digital Marketing
2. Search Engine Optimization (SEO)
3. Social Media Marketing Strategies
4. Content Marketing and Creation
5. Email Marketing Fundamentals
6. Google Analytics and Performance Metrics
7. Paid Advertising (Google Ads, Facebook Ads)
8. Digital Marketing Campaign Project